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Sprinklr Insights
Media Monitoring & Analytics
Media Stories

Media Stories

Media Stories help to focus search and empower the PR teams to identify the impact of an event

Articles

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Deep-dive into Media Stories

The Story Drill-down dashboard is designed to help PR professionals and other stakeholders understand the events at large and measure the criticality of an event.Each of these tabs takes you through the different aspects of the story and helps in a comprehensive understanding of the progress of an e

Media Insights

Deep-dive into Media stories

Media Stories

Knowledge Base Article

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Media Stories

What are Media Stories?

As a PR professional, it is critical to identify and stay on top of crisis events happening around your brands, competitors, campaigns, etc., and often in these cases, time is of the essence. Traditionally, a PR professional would have to go through each and every published article to understand whi

Knowledge Base Article

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Media Stories

How is a story created?

Grouping of articles under a particular storyThe title and content of a news article are the two main entities that decide the story to which an article will be added. Thus, for every article entering the Sprinklr database, the title and content of the article are analyzed using our advanced AI algo

Knowledge Base Article

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Media Stories

How to manage Stories?

To view, sort, and search StoriesClick the New Tab icon. Under Sprinklr Insights, click Media Insights within Learn. Scroll down to see all the fetched stories in the form of story cards and click the story you want to view. Click the Duration option on the top right corner to sort the stories by du

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Media Stories

Different components of Story Cards

Cover Image and Title: The cover image and headline of the story card are derived from the article which emerged first in the story. The image and title gets updated when an article with higher MOZ rank is added to the story. If the primary article does not contain any image, a default image is prov

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Media Stories

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