As a PR professional, it is critical to identify and stay on top of crisis events happening around your brands, competitors, campaigns, etc., and often in these cases, time is of the essence. Traditionally, a PR professional would have to go through each and every published article to understand which events are moving toward a crisis. But with today’s fast-paced media, you would want your PR tool to do all the hard work and that too, quickly to give you the events that matter.

Well, we have got just the right tool for you. With Sprinklr’s AI capability, similar articles are clubbed together to form a story and help you to identify crisis events in no time.

Use cases

• Track key stories/crisis events revolving around the brand, product, executives, or campaigns allowing PR analysts to quickly identify the events that matter

• For strategizing on how to drive the narrative for your organization, stories allow PR managers to Identify the impact of different stories

• Identify channels to prioritize proactive communication by measuring the spread of an event across editorial channels like news and Print and compare against that of social channels

What is a Story?

Sprinklr’s advanced AI algorithms group similar-looking news articles, and social, TV and Print messages together to form a story. These stories are provided in the form of Story Cards. Stories help to focus search and empower the PR teams to identify the impact of an event.​