User Data Retention​

Updated 

Introduction

User Data Retention—This feature drives value by aligning with GDPR Data protection standards, ensuring clients' confidence in their data’s strict privacy, and forging trust with Sprinklr within the European region.​

User Data Retention automatically masks or deletes user data after a set range period, strictly adhering to European GDPR.

Prerequisites

These Roles and Permissions need to be updated in order to access User Data Retention:

Steps to Access the User Data Retention

Follow this article to know the steps for accessing and navigating through User Data Retention.

Platform Areas

This feature masks all the user activity data from the audit or activity log.

The feature has the capability to mask data from:

Platform Area

Category

Item

AUDIT_LOG

OUTBOUND_MESSAGE

USER_ID

SAM_ASSET

USER_ID

ACCOUNT

USER_ID

UNIVERSAL_MESSAGE

USER_ID

MEDIA_ASSET

USER_ID

INBOUND_MESSAGE

USER_ID

COMMENT

USER_ID

CONSUMPTION

USER_ID

INBOUND

BRAND REPOSITORY BY USER

OUTBOUND_MESSAGE

AUTHOR ID

SAM

APPROVED BY USER

SURVEY_QUESTION_RESPONSE

USER AGENT

ENGAGED USER

SURVEY_RESPONSE_INSTANCE

USER AGENT

ALL ENGAGED USERS

UNIVERSAL_MESSAGE

BRAND RESPONSE BY USER

USER CUSTOM FIELD

USER_ACTIVITY

USER ID

Platform Area

Category

Item

SPR_TASK

USER ID

CAMPAIGN

USER ID

SUB_CAMPAIGN

USER ID

MESSAGE_WORKFLOW

USER ID

SPR_TASK

ACTED BY USER

ASSIGNED TO

ASSIGNEE USER ID

ASSIGNED BY USER ID

CREATOR

WORK ASSIGNED BY USER ID

WORK ASSIGNEE USER ID

WORK LAST ASSIGNEE USER ID

WORK LAST ASSIGNEE USER ID

SUB CAMPAIGN

USER CUSTOM FIELD

Platform

Category

Item

UNIVERSAL_CASE

USER ID

UNIVERSAL_CASE

ALL_RESPONDED_USERS_LIST

CALL_AGENT_PARTICIPANTS

CREATED_BY_USER_ID

CASE_SN_PROFILE_ID

ASSIGNED_BY_USER_ID

AFFECTED_USER_ID

ALL_ENGAGED_USERS_LIST

Platform Area

Item

Sub Item

Reporting

User ID (in the following metrics)

CLICKS_ACTIVITY_BY_USER_AGENT

CLICKS_ACTIVITY

CLICKS_ACTIVITY_BY_COUNTRY

CLICKS_ACTIVITY_BY_PLATFORM

FACEBOOK_POST_BY_AGE_GENDER_REPORT

FACEBOOK_POST_BY_ACTION_TYPE_REPORT

FACEBOOK_POST_BY_AGE_GENDER_REPORT

FACEBOOK_POST_BY_DISTRIBUTION_TYPE_REPORT

FACEBOOK_POST_BY_REGION_REPORT

FACEBOOK_POST_BY_TYPE_REPORT

MEDIA_ASSET_STATS

TIKTOK_VIDEO_BY_COUNTRY_REPORT

TIKTOK_VIDEO_BY_SOURCE_REPORT

MACRO_USAGE_REPORT

MEDIA_ASSET_STATS

POST_INSIGHTS

POST_INSIGHTS_TREND

SOCIAL_ASSET_TERMS_AND_CONDITIONS

USER_ASSIGNMENT

VK_GROUP_POST_REACH_BY_AGE_RANGE_AND_GENDER

VK_GROUP_POST_REACH_BY_CITY

YOUTUBE_VIDEO_INSIGHTS_BY_AGE_GENDER

YOUTUBE_VIDEO_INSIGHTS_BY_COUNTRY

Dimensions

APPROVER_USER_ID

APPROVAL_SENDER_ID

APPROVAL_ASSIGNEE_USER_ID

ACTING_USER_ID : MEDIA_ASSET_STATS

Platform Area

Listening Topics

Listening Themes

Keyword Lists

Products (Product Insights)

Locations (Location Insights)

Dashboard Activity

Benchmarking Brands

Activity section of Audience Profiles (in 3rd pane)

Domain List

Hashtag Manager

Topic Backfill Requests (Summary option)

Data Pipelines

Feature

Masked

AUDIT_LOG

  -OUTBOUND_MESSAGE
  - SPR_TASK
  - SAM_ASSET
  - CAMPAIGN
  - SUB_CAMPAIGN
  - ACCOUNT
  - UNIVERSAL_CASE
  - UNIVERSAL_MESSAGE
  - MEDIA_ASSET
  - INBOUND_MESSAGE
  - MESSAGE_WORKFLOW
  -SPR_TASK

Yes

CAMPAIGN

Yes

COMMENT

Yes

CONSUMPTION

Yes

INBOUND

Yes

PAID_REPORTING

OUTBOUND_MESSAGE

PAID

REPORTING

SAM

SPR_TASK

SUB CAMPAIGN

SURVEY_QUESTION_RESPONSE

SURVEY_RESPONSE_INSTANCE

UNIVERSAL_CASE

UNIVERSAL_MESSAGE

USER_ACTIVITY

Note: This feature comes with Limited Availability. Get in touch with your Success Manager to enable this feature.