Introduction

User Data Retention—This feature drives value by aligning with GDPR Data protection standards, ensuring clients' confidence in their data’s strict privacy, and forging trust with Sprinklr within the European region.​

User Data Retention automatically masks or deletes user data after a set range period, strictly adhering to European GDPR.

Prerequisites

These Roles and Permissions need to be updated in order to access User Data Retention:

Steps to Access the User Data Retention

Follow this article to know the steps for accessing and navigating through User Data Retention.

Platform Areas

This feature masks all the user activity data from the audit or activity log.

The feature has the capability to mask data from: