Introduction

What is a matrix question?

Matrix-type questions, also known as grid questions, present respondents with a series of statements or items to evaluate using the same set of response options. These questions are structured with multiple rows (for the statements or items) and multiple columns (for the response options), organized in a grid format.

Example: A matrix question might ask respondents to rate their agreement with several statements about a product or service using a Likert scale (e.g., strongly agree, agree, neutral, disagree, strongly disagree) for each statement.

Use Cases

Matrix questions are commonly used in surveys for several reasons:

1. Efficiency: Matrix questions enable researchers to gather responses to several related items compactly and efficiently, helping to reduce survey length and minimize respondent fatigue.

2. Consistency: By offering the same set of response options for each statement or item, matrix questions ensure consistency in response formats, simplifying the analysis and interpretation of the data.

3. Comparability: Matrix questions allow researchers to compare responses across multiple items or statements, offering valuable insights into patterns of agreement or disagreement within a specific topic or category.

4. Ease of Completion: Respondents find matrix questions straightforward and quick to complete since they only need to select one response option for each row of statements.

Manage Answers Section

Matrix is made up of rows and columns, here Statement refers to the rows and Scale refers to the columns.

Add/ Remove Statement and Scale

Steps to Add Statement

1. Click Matrix Question to access detail pane.

2. Go to Statements section in right pane.

3. Click Empty Statement Box to add statement.

   Alternatively, click Empty Statement Box in the builder to add a statement

4. Click Enter/Return on the keyboard to create a new statement(while working on the statement).

   

Steps to Add Scale

1. Click Matrix Question to access detail pane.

2. Go to Scale section in right pane.

3. Click Empty Statement Box to add a scale.

   Alternatively, click Empty Scale Box in the builder to add a scale.

4. Click Enter/Return on the keyboard to create a new scale(while working on the scale).

   

Steps to Remove Statement

1. Click Matrix Section to access the detail pane.

2. Go to Statements section in right pane.

3. Click X icon( next to statement box to remove statement).

   Alternatively, hover on Statement in the builder to click Trash icon to delete a statement.

   

Steps to Remove Scale

1. Click Matrix Section to access the detail pane.

2. Go to Scale section in right pane.

3. Click X icon (next to a scale box to remove that Scale).

   Alternatively, hover on Scale in the builder to click Trash icon to delete a scale.

   

Bulk Edit

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Steps to Bulk Edit Statement

Bulk edit allows to edit multiple statements at once.

1. Click Matrix type question to open the details pane.

2. Go to Statement Section.

3. Click Bulk Edit to type the content.

   Note: Each line becomes a statement. The lines should be separated by a line break. You can create a line break by clicking Enter/Return on the keyboard.

   

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Steps to Bulk Edit Scales

Bulk edit allows to edit multiple scales at once.

1. Click Matrix type question to open the details pane.

2. Go to Scale Section.

3. Click Bulk Edit to type the content.

   Note: Each line becomes a scale. The lines should be separated by a line break. You can create a line break by clicking Enter/Return on the keyboard.

   Note: A maximum of 7 scales can be added to a matrix question.

   

Answers

Answer Type

You can configure the matrix to have multiple of single answers.If a matrix is single answer type, respondent can select one scale for a statement. If the matrix is multiple answer type, respondent can select multiple answers for a statement. Steps to change the answer type of a matrix

1. Click Matrix type question to access the detail pane.

2. Go to Answer Section.

3. Toggle Transpose Table to transpose the table.

Repeat Scale

Repeat scale shows scales for each statement.This view helps the respondent to view scale corresponding to each statement.

Steps to add repeat scale for a matrix

1. Click Matrix type question to access the detail pane.

2. Go to Answer Section.

3. Toggle Repeat Scale to repeat scale for each statement.

Question

Matrix Format

Likert matrix type has three matrix formats available

1. Standard

2. Carousel

3. Dropdown

   

Standard Format

Standard Matrix format shows all the individual statements in the form of a table.

1. Go to Matrix format in details page.

2. Click Dropdown menu to select Standard( View of the matrix will change in the builder).

   

Carousel Format

Carousel view changes the respondent view and focuses on individual statement and its choices instead of a representing it in tabular format. Carousel Format gives a simple view to respondent and makes it easier for them to comprehend and answer.

Steps to enable carousel format

1. Go to Matrix format in details page.

2. Click Dropdown menu to select Carousel( View of the matrix will change in the builder).

   

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Dropdown Format

Dropdown format provides a compact view for the matrix. Respondent will be able to view all the statements and the scales are presented in a dropdown menu.

Steps to enable Dropdown Format

1. Go to Matrix format in details page.

2. Click Dropdown menu to select Dropdown( View of the matrix will change in the builder).

   

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