The Rank Order question enables respondents to rank a list of items according to their preferences or importance. It's an effective way to gain insights into how customers prioritize various features, products, or services.

This question type provides businesses with clear, organized data on customer preferences, which helps inform decisions regarding product features, service offerings, and overall customer expectations.

Business Problems Solved

• Prioritising Product Features: A Rank Order question helps identify which features or aspects should be prioritized by asking respondents to rank them according to their preferences. By analyzing the results, teams clearly understand which elements are most important to their audience.

• Understanding Service Preferences: Allows businesses to understand which aspects of their service are most important to customers. By analyzing the rankings, companies can prioritize improvements in areas that matter most to their audience. Example: Checkin Speed, Room Quality, Amenities.

• Determine Marketing Message Effectiveness: This tool helps marketing teams identify which messages resonate most with their audience by asking respondents to rank different marketing copy, slogans, or ad ideas. Analyzing the results allows teams to select the most effective message for their campaign.

Rank Order questions offer clear, actionable insights by ranking customer preferences, enabling businesses to make informed decisions about product features, services, and marketing messages, ultimately enhancing product development, customer satisfaction and marketing strategies.

Prerequisites

You would require Survey Creator permission to set up and manage Rank Order questions.

Navigation Steps

1. Go to Builder and then access Question Library.

2. In the Question Library select Rank Order Question type.

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Components of Rank Order

Question

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1. Question Title: You can add the question title by clicking on the Question Title Option.

2. Font Size: Click Font Size to change the size of the title text.

3. Text Color: Click Text Colour to change the colour of the text.

4. Bold: Click Bold to bold the text.

5. Italic: Click Italic to make it italics.

6. Underline: Click Underline to underline the text.

7. Insert Link: Click Insert Link to insert URL.

8. Add Bulleted List: Helps to add bullets.

9. Add Numbered: Helps to list to add numbers.

10. Align:Help to align the text ( left, right or center).

11. Insert Table: Helps to Insert Table to add table.

12. Clear Formatting: Helps to clear format.

13. ​Placeholder:Helps to add placeholder text to piping in information in a question title externally so that its dynamic in nature.

    1. Survey Question Response: Response to one question can be added as a placeholder question title for another.

       Ex: Capture name in first question and use them for other questions.

    2. Survey Question Response: Response to one question can be added as a placeholder question title for another.

       Ex: Capture name in first question and use them for other questions.

    3. Survey Meta Data: Basically helps to get information about which specific browser, OS the respondent is using.

    4. Contact Field: Helps to capture contact information of customers like contact address, email id , first and last name.

    5. Profile Custom Field: Helps to tag user profiles.

       Example: user type -advocate, influencer, detractor, etc.

    6. Response Custom Field: Is in the anonymous field and selects from the response custom field. When the respondent responds then the specific custom field that is there will be tagged to that response.

       Ex: if we have location response custom filed from a specific location for a Retail chain it will be tagged here.

    7. Response Date: It captures the specific time in which the response is captured (in different formats). These are used in transactional surveys.

    8. Transaction Fields: Captures information related to any other custom field.​

Answers

1. Answer Type: The rank order question offers two different response formats to choose from:

   1. Drag and Drop: Respondents will need to arrange the given options in ascending order of rank.

      Example: If there are five options to rank, the item at the top would be considered rank 1, while the item at the bottom would be rank 5.

      

   2. Dropdown: In this format, a dropdown menu with all possible ranks will be available for each option item. Respondents will need to select the rank they wish to assign to each item. The dropdown option is more user-friendly.

      

      Note: Each option item must have a unique rank. If a respondent chooses a rank that has already been assigned, the new selection will override the previous one, clearing the earlier assignment.

2. Answer Options: Answer options can be framed in three different ways, allowing flexibility in how the answer options are presented to respondent.

   Note: All 3 answer options are available in both answer formats- Drag and drop and Dropdown.

   Multiple options can be added to a single question:

   1. Text Only: Allows you to only input text in the Add Option field. You use the Bulk Edit option to modify options in bulk.

      

   2. Image Only: Allows you to add images in the Add Options field.

      

   3. Text and Image: Allows you to add both text and images in the Add options field.

      

3. Bulk Edit: Click Bulk Edit feature if options are in text format and need to be copied and pasted into Sprinklr Surveys or need to delete options in bulk.

   Options can be easily pasted into the bulk edit text editor dialog box, with each option on a new line and each being unique.

Question Media

Question Media files helps to attach media files to provide more context to the question. You can click Upload Asset to upload assets using Upload Media or Select from Asset Library. You have the option to adjust the media size by clicking on the slider.

You can align the Question Media in by selecting the options from the Alignment drop-down.

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Media Attachment

You can attach media files for additional information by clicking Add Media option. You can toggle to enable the Preview option and download the media files.

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Manage Respondents Screen

• ​​Clone: You have the ability to clone a question without having to create that again.​

• Edit Logic: Edit logic option helps to edit the logic of question.​

• Delete: You have the option to delete a question.

• Options: You have the ability to add multiple options in the respondent screen by clicking Add Option.

  Note: A new option can be added from the builder pane as well as from the right pane. You can click “Add option” from the respondents section.

Manage Settings

Choice Randomization:

1. The order of options can be randomized for each respondent. There are three formats available for applying this randomization.

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   1. Display answers in a random order: As the name implies, all available options will be shown in a random sequence each time a respondent takes the survey.

   2. Present only a set number of choices: By selecting this format, only a specified number of options (x) will be shown to each respondent from the total available options (n). You will need to provide a value for x to configure this format.

   3. Randomly flip choices: This format randomly reverses the order of options for each respondent.

2. A small icon in the builder indicates whether choice randomization is applied to a multiple-choice question.

Require Rank All

1. Enabling this option will require respondents to rank all available options. In the drag-and-drop format, all ranks are generated by default. This option works well with the dropdown format as well.

2. Rank All can only be enabled if the question is required( Turn on mark required from question settings).

Mark as Required

Enabling Mark as required option will make the question compulsory for the respondents.

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Preview

Click Preview Survey (top-right corner) to see the respondent's view.

Reporting Rank Order Response

Rank Order question responses are accessible in Standard Analytics. For deeper insights, use Custom Reporting to track ranking trends, shifts in option positions over time, and identify the most and least preferred choices. Analyzing how often an option appears in higher versus lower ranks helps reveal respondent preferences.

FAQs