• Account - Refers to the specific social network account the message is being published from. This condition could be an Account or an Account Group.

• Account Owner User ID - Refers to the user or user group of the account owner who published the message.

• Account Type - Refers to the account type the message is being published from.

• Channel - Refers to the social network the message is being published to.

• Message Subtype - Refers to the type of message you are creating. This could be a Photo, Article, Blog, Wall Post, Discussion, etc

• Message Type - Refers to the type of message. This could be a Facebook Comment, Twitter Reply, LinkedIn Post, etc.

• Account Business Category - Refers to the category of the business account. This could be either Personal or Distributed.

• Template - Refers to the template used to create the message.

• Campaign - Refers to the Campaign the Message is associated with.

• Geo. Target Country - Refers to the country the Message is targeting.

• Has Associated Post Asset - Refers to whether the post has any associated asset or not.

• In Reply To Assignee - Refers to the user assigned to the outbound reply message.

• Tag - Refers to the descriptive terms associated with the message that has been created within Custom Fields as message tags.

• Text - Refers to specific words or phrases in the message.

• Title - Refers to specific words or phrases associated with the title of the message.

• Custom Properties - Refers to the custom fields associated with the message.

• Message Keywords - Refers to the keyword list which the message contains/doesn't contain.

• Partner Custom Property - Refers to the Partner Level Outbound Message Custom Fields.

• Client Custom Property - Refers to the Client Level Outbound Message Custom Fields.

• Compare Date Fields - Refers to the comparison of the scheduled date and the custom property date.

• Persona - Refers to the persona the Outbound Message is associated with.

• Themes - Refers to the themes the Outbound Message is associated with.

• Customer Journey Stages - Refers to the customer journey stages of the Outbound Message.

• Is Variant - Refers to whether the message is a variant or not. 

The case properties of the Message

Select the case properties to autofill accounts, HTML templates, subject, etc. when the blank case is created via Guided Workflow and no outbound message is sent yet.

The Properties of Campaign

Set the condition based on the following Campaign properties:

• Archived - Refers to whether the associated campaign is archived or not. This could be a Yes or No.

• Status - Refers to the status of the associated campaign. This could be Draft, Approved, or Expired.

• Goal - Refers to the goal of the associated campaign. This could be Product Awareness, Brand Engagement, or Brand Awareness. 

• Milestone - Refers to the milestone set with the associated campaign. This could be Production, Planning, Briefing, etc. 

The Properties of Sub-Campaign

Set the condition based on the following Sub-Campaign properties:

• Archived - Refers to whether the associated sub-campaign is archived or not. This could be a Yes or No.

• Parent Campaign - Refers to the parent campaign the sub-campaign is associated with. 

• Status - Refers to the status of the associated sub-campaign. This could be Draft or Approved.

• Goal - Refers to the goal of the associated sub-campaign. This could be Product Awareness, Brand Engagement, or Brand Awareness. 

• Milestone - Refers to the milestone set with the associated sub-campaign. This could be Ideation, Planning, Briefing, etc. 

The Profile of the Message Author

Set the condition based on the following Outbound Message properties:

• Author Name - Refers to the creator of the message.

• Users - Refers to the user for the message. You can select the desired user from the drop-down menu.

Audience Being Targeted

Set the condition based on the following properties:

• Targeted Brands - Refers to the brands targeted in the post.

• Targeted Cities - Refers to the cities targeted in the post.

• Targeted Gender - Refers to the genders targeted in the post.

• Targeted Locales - Refers to the locales targeted in the post.

• Targeted Sports - Refers to the sports targeted in the post.

• Append Email Content - Refers to adding email content to the message.

• Attach Asset To Response - Refers to attaching assets to the response. Click Choose Template to open the media selector.

• Autofill Custom Properties From Campaign - Refers to pre-populating the custom properties from the associated campaign.

• Confidential Message - Refers to making a post confidential for selected users/user groups.

• Campaign - Refers to the Campaign to be associated with the Message.

• From Account - Refers to selecting the specific social network account the message is being published from.

• Suggest Response - Refers to a response suggested with the message. Click Choose Template to select the suggested response(s).

• Tag - Refers to the descriptive terms to be associated with the message that has been created within Custom Fields as message tags.

• URL Shortener - Refers to the URL Shortener that has been set up and linked.  

• Partner Custom Property - Refers to the Partner Level Message Custom Fields.

• Client Custom Property - Refers to the Client Level Message Custom Fields.

• Autofill Date Fields - Refers to pre-populating the date fields from the associated campaign. 

• Set Naming Convention - Refers to the naming convention for the message. You can also set the character limit.

• Set Approval Path - Refers to selecting an approval path for your post before it is published.

• Stop - Refers to ceasing the post from being published.

You can utilize the custom fields on the account level and have them copied to any outbound post as per requirement.