GMB v Google.com

S.No

Title

GMB

Google.com

1.

Listening Type

Account Based Listening 

Source Page Based Listening

2.

Authentication/Registration Process

Users have to authenticate Owned account pages within the Sprinklr platform and attach with Business Locations

No account authentication needed. Users can copy owned/competitor review page URLs and attach with Business Locations 

3.

Data sourcing

We have an Owned Account API in place which directly fetches the reviews from native

The review URLs added need to be Source Verified with the data vendor

4.

Source verification Required

Not required. Reviews start coming in after the account is authenticated within Sprinklr.

It may take 7-10 working days for the URLs to be source verified. Reviews to be available post SV.

5. 

Latency

The live reviews posted on native are also fetched in close to immediate time - as posted and provided by the API.

The average latency varies from 0 to 72 hrs from the publish date.

6. 

Engagement

The user can directly engage with the reviews natively. There is an option on the platform to reply on the review which automatically posts the reply under that review on native

Engagement not supported. However, the user clicks on the timestamp to view the page natively and reply there.

7.

Full historical Coverage

Yes - Subject to API limitation

Yes - the historical coverage is almost a lifetime. The data vendor fetches as old as the channel allows. 

8

Competitive Listening

Only owned accounts

Possible to do owned and competitive listening via URLs.

9

URL identification

N/A

Sprinklr can help in identifying business location urls for owned & competitor brands based on input like address information etc.

10

Reviews without text

Covered

Covered