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Articles

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Attaching Topics/Themes to Business Locations

TopicsTopics are the fundamental units to listen within Sprinklr. They are composed of queries, constructed with keywords or Keyword Lists, boolean operators, filters and sources. To understand how to create a topic in complete detail, refer to this article.ThemesA theme is a set of keywords and fil

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Adding Yelp as a review source

Learn how to add Yelp as a review source in Business Locations.From Location Insights, you can add your company's Yelp URL as a source directly in the Business Location when adding a new Location. This will allow you to pull in Yelp reviews.Enablement note: To learn more about enabling this fea

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Google My Business v/s Google.com

GMB (account-based) v/s Google.com (URL-based listening)Following are some of the differences mentioned between Reviews Coverage through Google My Business (GMB accounts) and Google.com –TitleGoogle My Business (GMB)Google.comListening TypeAccount Based ListeningSource page-based ListeningAuthentica

Google.com

Google My Business

GMB

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Location Insights on Owned Accounts

Learn how you can add your owned account pages (Facebook Page, Twitter, Google My Business, and BazaarVoice) to your business locations.By adding an account to a Business Location, you can pull content from your owned Account pages into Location Insights reporting. This allows users to utilize locat

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Account Based Listening v Review Source

GMB v Google.com​Following are some of the differences mentioned between Reviews Coverage through Google My Business (GMB) and Google.com:-​S.NoTitleGMBGoogle.com1.Listening TypeAccount Based Listening Source Page Based Listening2.Authentication/Registration ProcessUsers have to authenticate Owned a

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Adding Google.com as a source

Learn how to add Google.com as a Location Insights review source.Google.com is available as a premium source exclusively to Location Insights users. Brands can get access to the public reviews of their own locations as well as competitor locations on Google My Business (GMB) location pages. With a l

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Adding a Custom Source

Custom sourcesLocation Insights is not only restricted to the supported list of review domains available on the location page. In case, the customers want to listen, track and analyze any new review domains which are currently not supported in location insights, they can raise a custom domain config

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Location Insights on FPDI data

What is FPDI?Apart from social and review data, there are various forms of first-party data, such as surveys, feedback, and reports, that an organization may maintain with them. Sprinklr has the functionality to run its Location Insights models on these types of data as well, in the form of FPDI – F

First Party Data Ingestion

Location Insights

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Source Coverage in Locations Insights

Different ways of sourcing dataLocation Insights primarily accesses data via four channels for generating actionable AI based insights:Review Source PagesOwned AccountsFirst Party Data Ingestion (FPDI)Social ListeningReview Source PagesReviews for brands or services on a review page can be sourced i

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Getting Started with Sprinklr Insights

Reference Guide for Sprinklr Insights

Sprinklr Insights Glossary

Customer Feedback Management

Social Listening

Media Monitoring & Analytics

Product Insights

Location Insights

FAQs

What is Location Insights?

Business Location Configuration

Advanced Concepts

Metrics & Dimensions

Getting Started

Sources

Dashboards

Location Insights AI Model

Competitor Benchmarking

User Roles and Permissions

Audience Insights

Competitive Insights & Benchmarking

Visual Insights

Conversation Insights

AI Studio

Alerts

Reporting & Analytics

Data Sources & Channels

Sprinklr AI+