Topics

Topics are the fundamental units to listen within Sprinklr. They are composed of queries, constructed with keywords or Keyword Lists, boolean operators, filters and sources. 

To understand how to create a topic in complete detail, refer to this article.

Themes

A theme is a set of keywords and filters that can be used to sort listening data across a pre-built area of focus. Consider themes like a sub-topic or a lens that can be associated to slice and dice the data from topics and locations around different aspects and attributes.

How to map topics to a Business Location

• Open the Add Location/Update Location window

• Click on the “Topics” drop-down box under the “Sources” section

• Select the desired topic from the drop-down list

• Click on “Save” on the bottom-right, and the topic will be attached to the business location

• Many topics can be mapped to a single business location

• Similarly, many business locations can have a same topic mapped to them

How to map themes to a Location

• Open the Add Location/Update Location window

• Click on the “Themes” drop-down box under the “Sources” section

• Select the desired theme from the drop-down list

• Click on “Save” on the bottom-right, and the theme will be attached to the business location

• Many themes can be mapped to a single business location

• Similarly, many business locations can have a same themes mapped to them