Different ways of sourcing data

Location Insights primarily accesses data via four channels for generating actionable AI based insights:

1. Review Source Pages

2. Owned Accounts

3. First Party Data Ingestion (FPDI)

4. Social Listening

Review Source Pages

Reviews for brands or services on a review page can be sourced into Sprinklr by adding review page source to a Business Location. Sprinklr works with both direct API providers and data partners for data aggregation on the platform, which may vary from source to source.

• Business Locations need to be created to see review source pages data.  

• In the “Add Location” Page, under the Sources section - Users can add Source Pages.

• The domain-specific URL can be added in the “Pages” subsection under Sources.

• Currently, Location Insights supports 15+ review domains on the source page.

• In case a domain is not covered in Location Insights, a custom source addition request can be raised with the success team or product team to cover it.

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Refer table below for historic coverage capabilities & source verification applicability.

Note: For TripAdvisor, we cover only the Hotels and Restaurants and not the Airlines section. Hence, we do not have the capability of crawling Airlines reviews from TripAdvisor due to API limitation

Custom Sources

In order to add a domain which is currently not supported in Location Insights, please contact the Success Team.
Refer to this Article for more information.

Timeline for custom source addition

It shall take 2-3 weeks for addition of a new source into Location Insights Coverage. For exact timelines, please contact the Location Insights Product Team. 

Owned Accounts

• Location Insights allows users to authenticate owned accounts onto the Sprinklr platform and use accounts as a source to fetch and monitor reviews for business locations. Sprinklr has an owned account API in place which directly fetches the reviews for any owned account authenticated within the platform.

• The following accounts can be linked with business locations, i.e Google My Business, Facebook, Twitter and BazaarVoice.
  Refer to this article for more information

First Party Data Ingestion (FPDI)

A lot of times brands have some in-house data with them, in the form of user surveys, reports, etc. Sprinklr can use these types of data too to deliver granular insights on them using LI models. 

Two things are needed to ingest first party data onto Sprinklr: 

1. A simple Excel sheet needs which includes the messages/ verbatims to run the LI model on

2. A location ID(s) to attach the Excel Sheet with.

Social Listening

Location Insights can also run on data sourced through social listening data sources. This data is typically sourced through topics and themes, which can be attached to a business location in order to run a Location Insight model on it. We’ll start by understanding topics and themes first.

Topics

Topics are the fundamental units to listen within Sprinklr. They are composed of queries, constructed with keywords or Keyword Lists, boolean operators, filters and sources. 

To understand how to create a topic in complete detail, refer to this article.

Themes

A theme is a set of keywords and filters that can be used to sort listening data across a pre-built area of focus. Consider themes like a sub-topic or a lens that can be associated to slice and dice the data from topics around different aspects and attributes.

How to use Topics and Themes with Locations

A topic and/ or a theme can be attached to a location. This allows the Location Insights model to run AI-enrichment on the data derived from listening sources as well, coming through topics and themes.

Refer to this article for more information: Social Listening