Journey Reporting on Audience Activity Data Source
Updated
After deploying an email marketing journey, you may want to evaluate the engagement of the audience. Sprinklr provides you with the ability to measure customers' engagement during a customer journey via its Reporting dashboard. It helps you to have a detailed overview of sent, opened and clicked emails, both at an aggregate level and individual level. With this, you can can keep a tab on high-performing and low-performing emails and take actions accordingly.
To View Reporting on Journey Emails
Click the New Tab icon
and select Reporting within Analytics under Sprinklr Service.
Click the Dashboard Menu icon
in the top left corner of the Dashboard and select the desired reporting dashboard.
In the desired reporting dashboard, click Enter Edit Mode in the top right corner of the Dashboard.
Next, click Add Widget in the top right corner of the desired reporting dashboard.
On the Add Widget window, enter a name for your widget.
Select Audience Activity as the Data Source.
Select the desired Visualization for your widget.
Under the What would you like to plot on your widget? section, select a Metric or a Dimension in the given Column fields. Click the fields, type the Metric or Dimension name in the search bar in the pop-up window.
Select Activity Type and Activity Count as the metric or dimension. You can further filter down Activity Count based on Metric, Dimension or Activity Type.
Under Define Advanced Options, select the Filters according to your requirement.
Select Marketing Journey Post as the filter in the Dimension/Measurement field.
Select Containing from the dropdown as the Filter Type.
Enter the Customer Journey in the Select Values field.
Select Account in the Dimension/Measurement field by adding another filter.
Select Containing from the dropdown as the Filter Type.
Select the account from the dropdown or enter the account in the Select Values field.
The details will reflect in the right pane.
Click Add to Dashboard in the bottom right corner to add the reporting widget to your dashboard.
Metrics - Descriptions
Metric | Description |
Unique Email Delivered | Number of unique delivered emails. |
Unique Email Open | Number of unique email opens. |
Unique Email Click | Number of unique clicks on links included in email content. |
Email Delivery Rate | Number of delivered emails in respect to number of sent emails. |
Email Open Rate | Number of email opens in respect to number of delivered emails. |
Email Click Rate | Number of email clicks in respect to number of delivered emails. |
Activity Count |
Dimensions - Descriptions
Term | Description |
The campaign for which the reporting is sought. | |
Outbound Post is one of the dimensions that you can choose to get reporting for. | |
Audience Activity Actor | Users - those who are responsible for Audience Activity. |
Click URL | URLs within email content that users clicked on. |
Reason |
Activity Type - Descriptions
Term | Description |
Email Open | Emails that were opened by the users. |
Email Sent | Emails that were sent from Sprinklr. |
Email Delivery | Emails that got delivered to the end client out of all the sent emails. |
Email Skipped | Emails that didn’t get delivered because the Email IDs were not correct or the end user unsubscribed. |
Email Bounce | Emails that got bounced |
Email Unsubscribe | Email unsubscribes done by the users. |
Email Spam | Emails that are considered as spam. |
Email Click | Clicks on URLs within Email content. |
Email Failed | Emails that faced delivery failure. |
Email Deferred | Emails that have been deferred. |
Email Verified | Successful user verification emails. |
Guide to Widget Creation for Specific Reporting Types
Widget Creation for Email Sent
Data Source - Audience Activity
Metric/Dimension - Activity Count
Filter1 - Marketing Journey Post
Filter2 - Activity Type - Email Sent
Widget Creation | How it looks on Reporting Dashboard |
Widget Creation for Email Delivered
Data Source - Audience Activity
Metric/Dimension - Unique Emails Delivered
Filter - Marketing Journey Post
Widget Creation | How it looks on Reporting Dashboard |
Widget Creation for Email Delivery Rate
Data Source - Audience Activity
Metric/Dimension - Email Delivery Rate
Filter - Marketing Journey Post
Widget Creation | How it looks on Reporting Dashboard |
Widget Creation for Email Hard Bounces
Data Source - Audience Activity
Metric/Dimension - Activity Count
Filter1 - Marketing Journey Post
Filter2 - Activity Type - Email Bounce
Widget Creation | How it looks on Reporting Dashboard |
Widget Creation for Email Deliverability
Data Source - Audience Activity
Visualization - column
Metric/Dimension - Activity Type + Activity Count
Filter1 - Marketing Journey Post
Filter2 - Activity Type - Email Deferred, Email Soft Bounce, Email Bounce, Email Delivery
Widget Creation | How it looks on Reporting Dashboard |
Widget Creation for Email Spam
Data Source - Audience Activity
Metric/Dimension - Activity Count
Filter1 - Marketing Journey Post
Filter2 - Activity Type - Email Spam
Widget Creation | How it looks on Reporting Dashboard |
Widget Creation for Email Soft Bounce
Data Source - Audience Activity
Metric/Dimension - Activity Count
Filter1 - Marketing Journey Post
Filter2 - Activity Type - Email Soft Bounce
Widget Creation | How it looks on Reporting Dashboard |
Widget Creation for Email Unsubscribe
Data Source - Audience Activity
Metric/Dimension - Activity Count
Filter1 - Marketing Journey Post
Filter2 - Activity Type - Email Unsubscribe
Widget Creation | How it looks on Reporting Dashboard |
Widget Creation for Email Delivery Total
Data Source - Audience Activity
Visualization - column
Metric/Dimension - Activity Type + Activity Count
Filter1 - Marketing Journey Post
Filter2 - Activity Type - Email Deferred, Email Soft Bounce, Email Bounce, Email Delivery, Email Sent
Widget Creation | How it looks on Reporting Dashboard |
Widget Creation for Overall Delivery and Activity Stats
Data Source - Audience Activity
Visualization - Table
Metric/Dimension - Activity Count + Activity Type
Filter - Marketing Journey Post
Widget Creation | How it looks on Reporting Dashboard |
Widget Creation for Email Bounce and Deferred Reason
Data Source - Audience Activity
Visualization - Table
Metric/Dimension - Activity Count, Reason, Activity Type, Audience Activity Actor
Filter1 - Marketing Journey Post
Filter2 - Activity Type - Email Deferred, Email Soft Bounce, Email Bounce
Widget Creation | How it looks on Reporting Dashboard |