Create a Sina Weibo Listening Topic
Updated
Sina Weibo is one of the most popular social media platforms in China. With its broad reach, extensive user base, and diversity of conversation, Weibo offers a unique opportunity for brands to engage at the forefront of trends.
What is Sina Weibo Based Listening?
Sina Weibo provides a wealth of information about consumer behavior and preferences in China. Brands can use social listening to gain insights into what their customers like or dislike, and how they can improve their offerings.
Key use cases Sina Weibo Based Listening
Trend Analysis: Sina Weibo is a powerful tool for tracking emerging trends in China. This type will help you listen to conversations about emerging trends and topics on the platform.
Competitor Analysis: Sina Weibo is also a valuable source of information about competitors. It can help you gain insights into their strengths and weaknesses and identify opportunities to differentiate your brand in the market.
Customer Insights: Brands can use social listening tools to monitor conversations about their products, services, and industry on the platform to gain insights.
Steps to create Sina Weibo Based Listening
Follow these steps to create a profile/domain-based Topic –
Click the New Tab icon. Under Sprinklr Insights, click Topics within Listen.
On the Topics window, click Add Topic in the top right corner.
On the Topic Details tab, select Query Type: Sina Weibo Based Listening.
Sina Weibo phrase support in the query formation
While making a query for the Sina Weibo topic, you can now group keywords to form phrases.
Keywords can be grouped as shown in the GIF above. You can group one or more keywords by clicking on the + icon in the query field.
Sina Weibo Listening limitations
Only OR & AND conditions are allowed.
A maximum of 20 keywords can be used per Topic.
Each keyword cannot have more than 24 characters.
Numeric keywords are not allowed.
Backfill support is not present for Sina Weibo as a listening source.
NEAR and Proximity operators are not allowed.
An advanced version of the query builder is not available.
The usage of keyword lists within the query is not allowed.
The maximum number of Sina Weibo keywords configured per environment, across all topics, is limited to 200.