Journey Facilitator - Key Terminologies
Updated
While using Journey Facilitator, you may come across terminologies that you are not familiar with. In this article, we provide you with a list of such terminologies and respective descriptions.
Terminologies — Descriptions
Terminology | Description |
Omni-Channel Journeys | Orchestration of customer journeys across channels. |
Nurture Journeys | Customer journeys are planned and executed by brands to push sequential content to customers so that they can maintain a continuity of business relationships with the customers. |
Triggered Journeys | Triggered journeys are customer journeys that start (or, where customers enter) as a result of their actions on ads or any other form of communication, such as emails, DMs, subscriptions, etc. |
Drip Journeys | Customer journeys include a sequential set of messages sent out based on a specific cadence. Subscription Journeys can also be set up as part of Drip Campaigns. |
Cross-Channel Journeys | Customer journeys in which messages are pushed to users across multiple channels to ensure maximum engagement/conversion. |
External Event Based Journeys | Customer journeys that are triggered based on Web Activity. For example, a user visits the 'Contact Us' page and posts a query, or visits the Subscription page and subscribes to the weekly newsletter. This may trigger a journey for the customer, based on the rules you have set for triggering the journey. |
Social Conversational Journeys | Social Conversational Journeys are triggered post a click on Click-To-Messenger Paid Ads. It usually continues with a conversational flow. |