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Metrics & Dimensions
Metrics are the measurements or KPIs that will you to measure and track the PR performance. Dimensions help you to slice and dice the metrics depending on your use case

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Metrics and dimensions: Use cases

As PR and Corporate Comms professionals, your key job function is Reputation, i.e. the brand image that you work hard to build and the brand perception that others have. And effective Reputation management begins with measuring your PR efforts accurately. Releasing press releases or having articles

Knowledge Base Article

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Metrics & Dimensions

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