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Sprinklr Marketing Glossary
If you are new to Sprinklr, before starting with Sprinklr Marketing, it might be beneficial to look at the basic constructs of Sprinklr. Let’s examine the two important constructs - Universal entities and User Management.
Universal Entities
Unlike other platforms with fragmented architecture across their products, Sprinklr works on Universal Entities. Some of the essential Sprinklr-specific Universal entities with which you will repeatedly work in Sprinklr Marketing are called out below.
User Management Permissions
Sprinklr has Enterprise grade user management and permissions. Users added in Sprinklr are automatically added to dynamic user groups and provisioned with appropriate roles and permissions.You can read more about governance here
Workflow Management
Task Management
Creative Management
Automated Ads
Marketplace
Content Templates
Rule Engine & Automation
Reporting and Analytics
Collaboration and Notifications
Audience Management
Editorial Calendar
Projects and Portfolios
Request Management
PM FAQs
Persona Apps
Getting Started
Email Marketing
Getting Started with Sprinklr Marketing
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Automations
Brief Templates
My Tasks and My Team Task
Integrations
Production Dashboards
Campaign Management
Content Planning & Publishing
Journey Facilitator
Reporting & Analytics
Sprinklr Marketing Glossary
Reference Guide for Sprinklr Marketing
Ads Publishing
Social Channels
Retail Channels
Programmatic Channels
Cross Platform Integrations
Lead Management
Reporting & Analytics
AI Powered Optimizations
Ad Comment Moderation
Audience
Governance
Admin Settings
Automation & Creation
Creative Library
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