Reporting glossary

Articles

(13)
SH
How does Sprinklr Calculate the Trend Data?

Trend Metrics provide an analytical edge to predict future outcomes; provide better understanding of cause and effect; Insight into changes over time. From aggregated data from the API, Sprinklr stores data trends over different time periods and provides these in the form of Trend Metrics. This arti

Knowledge Base Article

 • 

Reporting glossary

RS
Social Reporting Changelog

Facebook September 16, 202470 metrics(list provided below) have been deprecated on 16th September, 2024. After 16 September:Historical Data will be available.All these metrics will get 0 value in widgets.Deprecated MetricsDescriptionFacebook Page Negative Feedback (Unique)As defined by Facebook, thi

Knowledge Base Article

 • 

Reporting glossary

SH
Social Analytics - Reporting Summary

What data do you get in Sprinklr?​FacebookTwitterInstagramYouTubeTikTokBrand PostsYesYesYesYesYesComments and RepliesYesYesYesYesYesPrivate MessagesYesYesYesNot supportedNot supportedOther MessagesYesYesYesYesNot supported​What is the latency of each data type to sync in Sprinklr?Post TypeFacebookTw

Knowledge Base Article

 • 

Reporting glossary

SH
Viewing Sentiment on Outbound Posts and Inbound Messages

The sentiment feature allows you to decipher how your brand is responding to your fan base. It gives you the chance to enhance the user experience with your brand. In addition, the sentiment feature lets you know what people think of your brand.Sentiment can be changed manually in the case of, for e

Knowledge Base Article

 • 

Reporting glossary

SH
Social Analytics Common Metrics and Dimensions

IntroductionReporting metrics and dimensions in Sprinklr are tools used to measure the success of social media campaigns and strategies.Metrics are numerical measurements that quantify performance, such as engagement rate, reach, and impressions. They help businesses understand how well their conten

Knowledge Base Article

 • 

Reporting glossary

SH
About the Reporting Glossary

You can access the Reporting Glossary in-platform from Reporting Settings. The addition of the glossary allows you to quickly reference different Sprinklr and Channel Metrics definitions without the hassle of going outside of your workspace. You also have the ability to favorite your most commonly u

Knowledge Base Article

 • 

Reporting glossary

RS
Account Deactivation Dimensions

Users can plot additional metrics when reporting on account activity in Sprinklr. This will help them better analyze deactivated accounts, and reasons for deactivation. Additionally, users will be able to see when was the last published post from an account – this can serve as an insightful metric t

Knowledge Base Article

 • 

Reporting glossary

SH
Understanding Organic and Paid metrics

This article will help you understand how are organic and paid metrics differ from each other. Definitions of Metrcis we receieve in Social AnalyticsDefinitions for Various metrics​ ​ OrganicPaid​ Total​Impressions​Number of times users viewed the post in their feed or in brand's timeline​Numbe

Metrics

paid metrics

paid

organic metrics

+2

Knowledge Base Article

 • 

Reporting glossary

SH
Flag Sponsored Posts in Reporting Insights

You can flag sponsored posts using the dimension Is Sponsored in Reporting Insights for Social Analytics. The dimension 'Is Sponsored' is used to flag sponsored Facebook posts. Note:For all channels (excluding Yahoo, LINE, Snapchat, Nextdoor, and Google Adwords), if an ad account is added

Knowledge Base Article

 • 

Reporting glossary

SH
Reporting Insights: 'Is Deleted' Dimension

You can use the Is Deleted Dimension within Reporting to show whether a post is deleted or not, displayed as a True or False value in Reporting widgets. Deleted posts are removed from Sprinklr Reporting, which may cause apparent discrepancies between the reporting you see from native channels and th

Knowledge Base Article

 • 

Reporting glossary

Reference Guide for Sprinklr Social

Getting Started with Sprinklr Social

Sprinklr Social Glossary

Channels

Digital Asset Manager

Publishing

Engagement

Governance

Rule Engine

Reporting

Getting started with reporting dashboard

Create a widget

Scheduled Exports

Standard reporting dashboards

Alerts

SLA monitoring

Data Flow

Reporting glossary

Integrations

Advanced Features

Link in Bio

Distributed

Display

User Generated Content

Advocacy